The Easy Way Video
Helen Doron English

From the Mouths of Babes

Challenge

For the Helen Doron “The Easy Way” campaign, we needed to produce a short online video in order to get the message out to parents that the easiest and most fun way for their kids to learn English as a second language is by sending them to the Helen Doron Learning Centers. The video needed to exude the fun that their kids would have learning rather than coming off didactic. Also it had to be entertaining enough that parents would actually watch it and tell their friends about it.

Insight

The way to a parent's heart is through their children. Having children tell the story would not only increase the "shareability" of the video but it would also emphasize the fun nature of the Helen Doron learning program.

Method

We cast two amazing bilingual children, who pretended to be scientists while explaining the advantages of early language acquisition. To create more of a child's world, we placed the two children in an animated laboratory with other animated characters. We also had the two children switch back and forth between English and German to show how natural and easy bilingualism can be.

Results

The video has just been launched but already received tremendous accolades. Parents and Helen Doron teachers all love it. But don't take our word for it! View it yourself!