Has the process of marketing communication changed much? In the present state of highly technologised and efficiency-oriented processes, one might think that today’s advertising has little to do with the golden days of Leo Burnett and company. But one thing that a computer has yet to replace is that fundamental and awe-inspiring quality of human inspiration. A great campaign has always and will always be driven by one thing: a brilliant idea. Ultimately our multiculturalism, technical competence and wide-ranging skill set are all there to foster an environment where imagination can flourish.