The latest entry to our long-running PSA for fire safety and smoke detectors is the whimsical animated viral video “How Mr. Sniffer Learned to Love the Smoke Detector”. But we don’t want to spoil the plot, so just have a look for yourself. Special feature: there are no words so it works in any language. But turn up the volume anyway, cause you won’t want to miss the soundtrack.
www.rauchmelder-lebensretter.de
1. September 2011 | Comments Off
A new design was needed for a poster to mark this year’s “Friday the 13th,” designated Smoke Alarm Awareness Day. Who better to consult than the people personally invested in the issue: firefighters themselves, [more...]
4. June 2010 | Keine Kommentare
The year was 2000. The posters were still wet with ink as we launched the very first pilot project for what was to become the Smoke Detectors Save Lives national public awareness campaign to encourage fire safety awareness and the use of smoke detectors. [more...]
1. June 2010 | Keine Kommentare
For the “Smoke Detectors Save Lives” campaign, we created the children’s story booklet Philipp und sein Rauchengel (Philipp and his Smoke Detector Angels), illustrated by Judith Drews. [more...]
25. February 2010 | Keine Kommentare
Our first, and most successful, campaign: “Smoke Detectors Save Lives.” A one-stop, integrated marketing campaign started in 2000, the educational campaign brings together everything both client and agency could want: close attention to detail, high-circulation press coverage in all forms of media, [more...]
22. February 2010 | Keine Kommentare
As part of the eobiont Smoke Detectors Save Lives campaign, we rose to the challenge of consistently finding fresh, new ideas and additions for an educational campaign we had first created 10 years prior. The designation of Friday the 13th as Smoke Alarm Awareness Day is one of these. [more...]
13. March 2009 | Keine Kommentare
