Finding new ways to define and reach target markets is one of the great challenges in today’s marketing landscape. As part of the winning pitch for a national public awareness campaign about home security, eobiont developed the idea for a travelling museum exhibition.

Called Castles, Secret Passages and Magic – 4000 Years of Security, the exhibition is designed to appeal to all ages and to address the topic from an unexpected point of view. Engaging, authentic exhibition pieces combine with entertaining, ‘hands on’ elements plus a supporting activities programme to create a rich environment for discovery and learning.

The exhibit has turned out to be a wild success, with visitors exceeding expectations in all museums where it has travelled to. Through this unusual communication approach, eobiont was able to generate consumer excitement and broader media resonance for an otherwise problematic subject matter.

For more information on the full campaign and the exhibition (in German):
www.4000jahre-sicherheit.de