10 Years After

The year was 2000. The posters were still wet with ink as we launched the very first pilot project for what was to become the Smoke Detectors Save Lives national public awareness campaign to encourage fire safety awareness and the use of smoke detectors. Now, on the occasion of its ten year jubilee, the integrated campaign can take the opportunity to look back on all the years’ continuous activities that have underscored its tremendous success. These include a road show, a role in the film The Flying Classroom, testimonials from celebrities such as Marie-Luise Marjan (Lindenstraße) and Erol Sander, cooperation with thousands of local fire departments, a viral video and of course a mountain of media impressions, flyers, posters and promotional stuff.

The result: a sevenfold market growth in smoke detectors and new laws in 9 out of 16 German states. The Smoke Detectors Save Lives campaign put smoke detectors on the map in Germany and as one of the first projects of our newly-formed agency, put us on the map as well.

1 June 2010